100% Made in USA

Reshoring and Restoring American Jobs

How Our Ski Poles Got Their Names!

Opening a company that sells a product is a very exciting venture. There are many creative aspects to starting a business; naming it, designing a product, logos and branding, and even naming your products. In the ski pole business, you have to keep your product names catchy, yet sporty and coincide with level quality of pole it is.

For our most superior quality pole, the highest-end model we offer, we wanted to go with something pro-American, classy and rolls easily off the tongue. We came up with Freedom Gold. Freedom is a word associated with the USA, and gold is the highest level of medal one could receive at a competition.

The Alaska 49 is another one of our high quality poles, weighing in at almost 49 grams per meter. Alaska was the 49th state added to the USA, and is also the home state of the company owner, Andy Liebner. All this lead to the naming of this pole.

We wanted our next pole model to be named something more skiing-related, because it is our most popular, affordable model for a wide range of skiers. We had a few names we were bouncing around, including words like “classic, XC, signature,” and landed on the name Signature XC, which eventually got flipped and formed the XC Signature ski pole. This is our stiffest and strongest pole.

Lastly, we have our entry level model, the Northern Lite, whose name is a play on words. We wanted to name this pole something outdoorsy, Native American or pro-Michigan (where our poles are made). Heather, our design engineer, was exploring outdoor words and Native terms, when she came across a photo of the aurora borealis. It is common in the sports world to have a “lite” model, so she took that inspiring photo and came up with the name Northern Lite.

We have two additional pole models that are currently in the design process; the Warrior, and Junior Dreamer. The Warrior pole was named to have a strong, fighter name to encourage competitive skiers to fight until the end of the race. While the Junior Dreamer is specially geared towards kids and encourages them to dream about winning that gold medal, dare to dream and work towards those goals.

Each pole model has a fun little story behind how it was named, and has unique graphics to go along with it. It is nice to have a product with such flexibility to naming and designing it to really reach out to that end user. I hope you’ve enjoyed reading how our poles were named. If you have a really catchy ski pole model name, send us a message and maybe we’ll use it in the future!

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